They should take these to the next level. Have them marked by special QR codes that symbolyze diiferent qualities desired by would be super-heroes. these super heroes will be characters representing the kids themselves using a facebook app.
Every time a kid finds a new QR code inside a doritos bag, he will rush to take a picture of it with his frito-lay iPhone app and find out what new ability his super-hero character can have. The kids will also have fight matches between the characters of their friends in their facebook apps, showing the results on their walls.
facebook should cancel that age 13 restriction first...
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